Tailspin Cocktail Seltzer
Tailspin hard seltzers puts a modern spin on classic cocktails by participating in the current hard seltzer craze. The branding combines mid-century modern with current design trends with pastel colors and simple imagery.
Media Campaign
The Tailspin social media campaign utilizes retro imagery to communicate the history and class of the cocktails. The copy resonates with a younger audience that finds a less corporate and more personable advertisement style appealing. The packaging design extends to the social media due to the repetition of the can colors and use of the logo font as the primary copy font.